Client: MayBeauty, a cosmetic company
Challenge: GrowSocial, an Influencer marketing agency, identified relevant influencers and established partnerships with over 5,000 of them. Influencers were given free products and asked to post their experience on social media.
Results:
• Over $8 million in sales generated as a result of the Influencer campaigns (plus millions of sales generated from paid ads)
• Over 5,000 influencer partnerships established, resulting in thousands of content pieces being created and shared on social media.
• CPA reduced by 30%, leading to better ROI for marketing spend.
• Millions of dollars in revenue generated by leveraging UGC ads.
• Hundreds of loyal ambassadors and affiliates created for MayBeauty.
• MayBeauty also launched paid ad campaigns featuring user-generated content (UGC) such as customer reviews and influencer posts that generated millions in sales.
Conclusion: GrowSocial's strategy of influencer marketing and leveraging UGC ads helped MayBeauty to achieve impressive sales results and build brand loyalty through a network of loyal ambassadors and affiliates.
