Challenge: Karuna Skin sought to amplify its brand presence and drive awareness, trust and social proof through strategic influencer marketing. To achieve this, they partnered with GrowSocial, an influencer marketing Agency.
Strategy: GrowSocial helps Karuna Skin partner with 40-50 new influencers each month to create engaging Instagram Reels campaigns.
These campaigns utilize a hybrid model of gifting products and offering paid collaborations. Generating over 600,000 organic views.
The initiative includes comprehensive product reviews and grants content rights for 90 days. This significantly expands the brand’s content assets for paid social ad testing, improves overall ROI, and decreases CAC due to increased social proof, trust, brand awareness, and word-of-mouth.