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Case study: Fox TV-series campaign

Client: Fox TV Show: Alert Missing Persons Unit created by Jamie Foxx.

Challenge: Find 150 micro-influencers to promote the new TV show through a video commercial as a Reel.

Solution: A targeted approach was taken by GrowSocial, an Influencer marketing agency, to find influencers with 10-100k followers, 30% female audience aged 25-54, and active accounts with posts within the last 15 days. They also targeted 12 major US cities and required influencers to post content within a 1-hour time frame with no competing posts 24 hours before and after the posting date.

• 147 micro-influencer collaborations were established within the 2-week timeline.
• 99% of influencers posted during the 1-hour campaign window.
• The video commercial reached 322k people, received 400k plays, 21k likes, and 860 comments.
• The TV show had the highest-rated debut of the 2022-2023 season in Live + 3 day ratings.

Conclusion: GrowSocial's targeted approach led to the successful establishment of 147 micro-influencer collaborations and significant engagement with the video commercial, resulting in a highly successful TV show debut for Fox.

Customer Testimonials

"Thanks so much for everything you've done to make this come to life. We really could not have done it without your help!"

/Kiara Aguillon