Client: Fox TV Show: Alert Missing Persons Unit created by Jamie Foxx.
Challenge: Find 150 micro-influencers to promote the new TV show through a video commercial as a Reel.
Solution: A targeted approach was taken by GrowSocial, an Influencer marketing agency, to find influencers with 10-100k followers, 30% female audience aged 25-54, and active accounts with posts within the last 15 days. They also targeted 12 major US cities and required influencers to post content within a 1-hour time frame with no competing posts 24 hours before and after the posting date.
Results:
• 147 micro-influencer collaborations were established within the 2-week timeline.
• 99% of influencers posted during the 1-hour campaign window.
• The video commercial reached 322k people, received 400k plays, 21k likes, and 860 comments.
• The TV show had the highest-rated debut of the 2022-2023 season in Live + 3 day ratings.
Conclusion: GrowSocial's targeted approach led to the successful establishment of 147 micro-influencer collaborations and significant engagement with the video commercial, resulting in a highly successful TV show debut for Fox.
